I wrote this manifesto for the Oakland-based designer and clothing boutique, Ali Golden. In this manifesto, I defined the simple but singular style of pieces that evolve as soon as a woman puts them on, of garments that require interpretation and participation.
As the copywriter on Huge's Tinder Social AOR team, I wrote a manifesto that re-defined the attitude of your phone's edgiest dating app. This concept leverages the part of Tinder that connects people, Whether they're hooking up or not.
For Tinder's social playbook, I concepted and wrote three distinct personas to use across channels.
I wrote a manifesto for Kobe Bryant's post-retirement Nike Tour to Europe. This manifesto would guide all social and digital executions during the tour, encompassing Kobe's game-changing career, fearless spirit, and ever-evolving reinvention.
I wrote this manifesto to guide the European re-launch of the Nike Air Max 1 for Summer 2016. Written for a series of digital and social installations and executions, this manifesto communicates the unifying power of Nike as women across the continent use the Air Max 1s to show their city—the way only they walk it, the way only they know it.